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Trusted By

Diageo
mco beauty
Kaneff Group
InkJet World
Bundabergrum Logo
dbghealth
Drink Casafamosa Logo
Australia's foundation brand
Stoop Dayzhardsoda
Tiny Island Cocktails
Aviation Gin
esmi
Lone river bevco Logo
Taffers brownedbutter bourbon
What We Do

End-to-End Digital Engineering

AI & Agentic Engineering

AI that does the work — and leaves the decisions to you

We build agentic systems that take on real operational work without taking your people out of command.

Forge · delivery pipelineModel
Requirement intake parsed
Tickets, email and spec docs normalised
Agent
Architecture & test plan drafted
Against your existing service topology
Agent
Implementation generated
Reviewed against your coding standards
Agent
Security & compliance scan
SAST, dependency and licence checks
Agent
Release approval
Pipeline holds here until a person decides
You
Deploy to production
Blue-green, automatic rollback armed
Agent
Audit record sealed
Immutable, exportable, timestamped
Agent
Our Products

Explore how we help brands and enterprises solve complex challenges with technology and creativity.

AI-Powered SDLC · Oxytal AI Lab
ForgePipeline

Autonomous software development lifecycle platform. Requirements from Confluence become a reviewed GitHub PR — through 8 specialised AI agents, with human approval gates at every critical step.

14min
Req to PR
8
AI agents
0
Critical findings
Agentic AI
SDLC Automation
Live
ForgePipeline
RUN-003 · In progress · 00:09 elapsed
📋
Requirements Agent
✓ 7 stories
🏗
Design Agent
✓ ADR ready
💻
Development Agent
✓ 8 files
🔍
Code Review Agent
🧪
Testing Agent
Queued
🚀
Deploy Agent
Awaiting gate
CASE STUDIES

Results that speak. Impact that scales.

Explore how we turn complex challenges into real business outcomes with AI, automation and intelligent engineering.

Brand Experience
Diageo Brand Promoter

Brand promoters represent Diageo at events and points of sale — but they work for third-party agencies. No company email, no induction day, no HR system. We built the platform that makes sure every one of them understands the standards, in their own language, before they represent the brand. It has been running since 2022.

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Brand Experience
Taffer's Browned Butter Bourbon

Browned butter bourbon is an unusual proposition. The name does the hard work of getting attention — and then creates a question the site has to answer before anyone reaches for a bottle. We designed and built the brand experience from scratch, inside Diageo's compliance requirements, and we still ship changes to it.

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Brand Experience
Kaneff Group

Kaneff Group held more than 7 TB of documents across on-premise servers — no naming standards, large volumes of duplicates, and thousands of scanned drawings and PDFs that no search could reach. Any supplier could have copied it all to the cloud. We read it first, then decided what deserved to move.

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Brand Experience
Casa Famosa Hard Agua Frescas

Casa Famosa Hard Agua Frescas launched into the most crowded shelf in drinks, with no reputation, no reviews and no awards to trade on. A launch site can't be found by name, because nobody knows the name yet. Its only job is to convert the moment someone does arrive — from a post, a friend, a can they spotted — into a shelf they can walk to.

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Brand Experience
STOOP DAYZ: All Flavor, No Fuss

Stoop Dayz is hard soda for people with no plans — “all flavor, no fuss”, built on the idea that the best moments were never scheduled. Almost every default move in web marketing works against that. Pop-ups, countdowns, urgency, sign-up interruptions. We designed the site without any of them, and made it earn attention rather than demand it.

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Brand Experience
Tiny Island Cocktails

Tiny Island makes mini Caribbean rum cocktails — Hurricane, Mojito, Mai Tai, Daiquiri. Nobody needs those explained, which sounds like an easy brief and isn't. When the drink is familiar, the scepticism moves to the format: can a pre-mixed cocktail in a small can actually be worth drinking? We designed and built the site that answers that, and we still work on it.

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Horticulture
Red Mirchi

A farmer planting Holland lily bulbs is committing land, labour and a season's income to something they cannot inspect. By the time a bad batch shows itself, the year is gone. Red Mirchi has imported and grown premium bulbs from Jind since 2009 — and the job of their website is to prove where the stock comes from, then get the conversation onto the phone.

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Brand Experience
Lone River Beverage Company

Lone River makes Ranch Water and Ranch Rita, and its identity is Far West Texas — the scale of the landscape, the idea of going somewhere nobody has been. Beautiful positioning. It also has to coexist with the least romantic question in drinks: is there any in the shop near me, today. We built the site that answers both, and we still work on it.

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E-commerce
PrintWorld.ie

Print has no fixed product. The price depends on size, material, quantity, finish, page count and how many of those pages are colour. Some jobs can be sold from a shelf; others don't have a price until someone has understood them. We designed and built the shop that holds both — for a print business in a Kildare university town — and we still support it.

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Education
Castletownroche National School

School sites are usually designed as prospectuses — built to persuade a family who hasn't decided. But almost every visit comes from a parent who enrolled years ago and needs one thing: the stationery list, the finish time, or whether there's school on Monday. Usually on a phone, usually while doing something else. We designed for them first, and the prospectus second.

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Brand Experience
Aviation American Gin

Aviation came to us already live. We're the team that keeps it current — seasonal launches, limited editions and campaign moments shipped into a codebase we inherited, at the pace a brand famous for fast marketing actually moves. Taking over someone else's platform well is a different discipline from building your own, and it's the one this project is about.

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Brand Experience
Bundaberg Rum

Bundaberg has been distilling in Queensland since 1888. Its store sells licensed spirits, official merchandise and distillery tours through one Shopify checkout — under the Queensland Liquor Act, with a licence number on every page and every sale legally made from a single address in Bundaberg East. We support that store and enhance it continuously.

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About Oxytal

We'd rather be judged on what we still run than what we've launched.

Oxytal helps ambitious businesses modernise technology, improve digital operations and put AI to work — without the cost and complexity of building everything in-house.

We plan, design, build and run digital products for organisations that need technology to work for years, not quarters.

Cork (Ireland), London and Chandigarh — three locations, one team, working to the same plan.

Our clients range from global drinks groups to Irish family businesses, across education, healthcare, beauty and property. That range keeps us honest — the same engineering discipline has to hold at both ends of it.

We also build our own products and AI capabilities alongside client work. That means we don't just advise on emerging technology — we use it ourselves, learn from it and bring those lessons into the work we do for our clients.

Our approach combines experienced people, strong engineering and AI-powered ways of working — with human judgement and accountability where it matters.

More about Oxytal

Three locations, one team

Cork, IrelandHeadquartersStrategy, delivery leadership and senior accountability in your timezone. The people who scope the work stay on it.
London, United KingdomClient & growthWhere most relationships begin. Commercial and client leadership, close to the organisations we work with.
Chandigarh, IndiaEngineering & AIDepth of engineering capability and genuine overnight cover — not a handover at 6pm to people you've never spoken to.

Three locations, one set of standards. Shared plan, shared reviews, one team accountable end to end. You meet the people doing the work before anything is agreed.

We stay after launch

Most partners hand over the keys and move on, taking everything they learned with them. The people who built it are the people who support it — with cover and escalation agreed in writing before go-live.

We run our own software

Oxytal builds and operates its own products, not just client projects. Forge, our AI platform, runs our delivery work every day — so our recommendations come from operating software, not reading about it.

Neutral by construction

Two commerce platforms, three cloud providers, both build and buy. We have no single product to protect, so the recommendation follows your situation rather than what happens to be on our bench.

We'll tell you to do less

A fair number of our reviews end with "keep what you have" or "this is a process problem". That costs us the larger project every time — and it's the only reason our advice is worth paying for.

Sectors we work in
  • Drinks & FMCG
  • Education
  • Healthcare
  • Beauty & Cosmetics
  • Property & Real Estate
  • Print & Retail

Work with us

Let's discuss what you're building — and what's getting in the way.